In today’s oversaturated music landscape, your audience is rarely sober, focused, or fully tuned in—and your marketing strategy should reflect that reality. This session introduces a sharp, practical framework built around five key principles: Plan, Personify, Promote, Plug-in, and Play. You’ll learn how to build a compelling artist identity, choose platforms strategically, create content that cuts through the noise, and engage fans who are scrolling at the speed of sound. Whether you’re launching a debut single or scaling a music brand, this panel offers clear, effective tactics for reaching real people in a world of constant distraction.