I recently watched the excellent Playlists and Music Discovery from Spotify and wanted to share some of the key takeaways.
The Spotify editors curated 150K artists for their playlists in 2021. The team looks for new music primarily through the playlist pitch on artists.spotify.com. The global team has 200 curators who review everything submitted.
Here are a few tips:
Submit at least 7 days before the release date. As well as helping you with editorial, it helps you to get your track on a personalized playlist such as release radar